The Fitbit integration is the most substantial collaboration between the two firms since Google paid $2.1 billion for Fitbit. (Adding Google Assistant to the Fitbit Versa 3 and Sense was technically the first.) Fitbit connectivity will go beyond changing watch faces, according to Rick Osterloh, Google’s senior vice president of devices and services, and will be “imbued throughout” the Pixel Watch experience. Users will be able to sync their data with a Fitbit account, allowing them to access it in the Fitbit app as well as on the web. Fitbit’s most recent health and fitness algorithms will be used in the watch.
In terms of data privacy, Osterloh stated in a press conference that Fitbit and Google data will remain private and separate due to promises made to regulators during the Fitbit acquisition, implying that any health data collected on the Pixel Watch will remain under Fitbit’s purview, separate from Google. Osterloh also stated that, while the Fitbit team was heavily involved with the Pixel Watch, the company still has plans for its own Wear OS watch and will continue to produce its own products.