Google Empowers Publishers: New Control Over Content in AI Models

Google Enhances Publisher Control Over AI Model Use

Romain also highlighted the growing complexity web publishers will face in managing different uses of their content at scale as AI applications expand. With 2023 witnessing a proliferation of generative AI-based tools and search remaining a primary discovery method for content, the internet landscape is poised for a significant transformation. Google’s introduction of this control feature is both timely and reflective of its commitment to addressing the evolving impact of its products on the web.