Google Empowers Publishers: New Control Over Content in AI Models

Google Empowers Publishers: New Control Over Content in AI Models

Google Enhances Publisher Control Over AI Model Use

Google clarified that the opt-outs provided by Google-Extended will apply to the next generation of models for Bard and Vertex AI. For publishers looking to keep their content out of entities like the Search Generative Experience (SGE), the use of the Googlebot user agent and the NOINDEX meta tag in the robots.txt document remains the appropriate method.