google

Google Chrome’s Privacy Sandbox Takes a Step Closer with Cookie-Replacing Tools

Despite early delays, Google’s progress with the Privacy Sandbox initiative remains on track following its May 2023 announcement of enabling APIs starting with the July Chrome release.

The next steps in the rollout involve deprecating third-party cookies for one percent of Chrome users during the first three months of 2024. This will provide developers with valuable real-world data to assess the impact of the new APIs on browsing and online tracking.