A recent study conducted by Qualtrics reveals that 75% of company leaders are experiencing mounting pressure to incorporate generative AI into their business strategies. The software provider highlights the potential benefits of generative AI in helping organizations efficiently handle and analyze vast amounts of customer-related data.
Generative AI and Customer Experience According to Qualtrics, generative AI can serve as a valuable tool in breaking down and analyzing customer data, providing valuable insights to improve customer experience. The study emphasizes that adopting generative AI doesn’t necessarily mean job losses; instead, it acts as a time-saving assistant, allowing human employees to focus on enhancing customer experiences.