This innovative approach records topics of interest from users’ browsing activities without tracking specific websites they visit. The anonymized data is then utilized to deliver relevant ads without relying on traditional cookies and the associated user data.
According to a report by The Verge, Google plans to enable APIs for approximately 35% of browsers this week, with the majority of browsers (99%) expected to have access to the new tools when Chrome 116 is released, likely in mid-August 2023.
