In a blog post for Chrome for Developers, Rowan Merewood, Google’s Developer Relations for Privacy Sandbox, emphasized the importance of taking action for websites that rely on third-party cookies, especially as their deprecation nears.
The Privacy Sandbox initiative aims to curtail cross-site tracking while preserving vital functionality, such as sign-in, fraud protection, advertising, and the ability to integrate rich third-party content. However, third-party cookies have served as both enablers of crucial functionality and cross-site tracking.
