Google is advancing its efforts to remove third-party cookies from its Chrome browser, and a fraction of its users will soon experience the benefits. By “early 2024,” approximately 1% of Google Chrome users will no longer contend with cookies. The remaining users can anticipate a phased removal process by Q3 2024.
Given Chrome’s immense user base, with billions of users worldwide, this initial move will impact around 10-30 million individuals, while the rest of the user base will have to exercise patience.
