Meaning – The term rep, refers to a computer sales representative who works for a manufacturer, wholesaler, or retailer and presents computers, software and accessories to potential buyers. The role varies somewhat by company, but the sales rep has to understand the equipment and products, listen to customer concerns, sell persuasively and close.

A computer manufacturer makes computer hardware, software, or accessories. A sales rep would typically contact distributors and retailers and try to get them to carry the products. A wholesale rep contacts retailers and tries to get them to carry inventory for sale to customers.

Example of usage“Sales reps took on an active service role as well. If you sell computers to a business buyer, you might have to provide some technical support or help resolve problems as employees begin using computers. If a trade buyer doesn’t receive an order on time, you might have to follow up on shipping.”