In 4Q22, global smartphone shipments decreased by 15.4% YoY to 301.5 million units, with most major OEMs recording significant negative growth compared to the previous year. Apple recorded the most shipments with 74 million units, a 41.6% increase from 3Q22 but a 13.3% decrease YoY, and its market share increased YoY to 25%. Samsung saw a 15.4% decrease YoY to 58 million shipments, but its market share remained stable. Chinese OEMs, including Xiaomi, Vivo, and Oppo, all recorded a decline of over 25% in 4Q22 compared to the same period in the previous year. Honor and Transsion seemed to be more resilient, while Realme experienced the largest fall of any major OEM with a 31.5% decrease YoY to 11 million units. The slump in Chinese OEM shipments is due to a local economy recession, pandemic-related lockdowns, high inflation, and difficulties in the Indian smartphone market, among others.
Quarterly Result: 4Q22 | |||||||||
Rank | OEM | 4Q22 | 3Q22 | 4Q21 | QoQ | YoY | |||
Shipment | M/S | Shipment | M/S | Shipment | M/S | ||||
1 | Apple | 74 | 25% | 52 | 17% | 85 | 24% | 41.6% | -13.3% |
2 | Samsung | 58 | 19% | 64 | 21% | 69 | 19% | -8.8% | -15.4% |
3 | Xiaomi | 33 | 11% | 41 | 13% | 45 | 13% | -18.0% | -26.5% |
4 | vivo | 24 | 8% | 25 | 8% | 32 | 9% | -6.7% | -25.8% |
5 | Oppo Group | 23 | 8% | 29 | 10% | 33 | 9% | -20.3% | -29.1% |
6 | Transsion | 17 | 6% | 18 | 6% | 18 | 5% | -2.3% | -3.4% |
7 | Honor | 14 | 5% | 14 | 5% | 15 | 4% | -0.7% | -6.0% |
8 | Realme | 11 | 4% | 14 | 4% | 17 | 5% | -16.9% | -31.5% |
9 | Motorola | 11 | 4% | 11 | 4% | 13 | 4% | -1.8% | -10.4% |
10 | Huawei | 8 | 2% | 9 | 3% | 5 | 1% | -12.8% | 59.6% |
? | Others | 28 | 9% | 27 | 9% | 26 | 7% | 3.3% | 7.1% |
? | Total | 302 | 100% | 304 | 100% | 357 | 100% | -0.7% | -15.4% |
Source: Omdia Global Smartphone Shipment Preliminary Result 4Q22 | © 2023 Omdia | ||||||||
Note: Oppo Group includes Oppo and OnePlus. Transsion includes Tecno, itel and Infinix |
Year Result: 2022 Smartphone shipments | ||||||
Rank | OEM | Y2022 | Y2021 | YoY | ||
Shipment | M/S | Shipment | M/S | |||
1 | Samsung | 259 | 21% | 272 | 20% | -4.8% |
2 | Apple | 231 | 19% | 235 | 18% | -1.3% |
3 | Xiaomi | 152 | 13% | 190 | 14% | -20.0% |
4 | Oppo Group | 107 | 9% | 144 | 11% | -25.6% |
5 | vivo | 98 | 8% | 134 | 10% | -27.1% |
6 | Transsion | 68 | 6% | 75 | 6% | -8.7% |
7 | Honor | 59 | 5% | 40 | 3% | 47.2% |
8 | Realme | 53 | 4% | 58 | 4% | -9.0% |
9 | Motorola | 47 | 4% | 48 | 4% | -1.4% |
10 | Huawei | 28 | 2% | 35 | 3% | -19.7% |