The Zwift Play controller is currently available for purchase on the company’s website at a promotional price of $99/£99/€99 for a limited time until the Zwift Play Game Experience exits the beta phase. Afterward, the price will increase to $149/£149/€149.
While the official release date for the virtual world has yet to be confirmed, Zwift is focusing on refining exercise modes and gathering user feedback to enhance the overall experience. While inquiries have been made about expanding the availability of Zwift Play to other regions like Australia, the company is currently exploring options but has no immediate plans to expand beyond the United States, United Kingdom, and European Union.