In response to these financial setbacks, the company’s leadership has announced plans to “reshape Frontier.” This involves a strategic shift to refocus on their core strengths after experiencing a period of disappointing financial performance and more challenging industry conditions.
The primary objective of this plan is to reduce annual operating costs by 20%. Frontier intends to achieve this target through a combination of cost-cutting measures, a freeze on recruitment, and a yet undisclosed number of staff redundancies following a consultation period.
