In constructing a logo with a wave design, it pays tribute Jeddah’s identity as a seafront city – located as it is on the shores of the magnificent Red Sea – before the wave transforms into a checkered flag, arguably the most recognisable symbol in motorsport. Finally, the logo is accompanied by a bold yet straightforward wordmark that has an impactful futuristic approach, all composed as one unit.
The result is a trademark that communicates simplicity and authenticity that resembles Jeddah as a modern city with the look and feel of an F1 race, reinforcing the powerful racing culture and rich sporting heritage that has found a new home in Saudi Arabia and which forms the core idea behind this brand identity.
Progress on the soon-to-be fastest and longest street track in motorsport is continuing apace with the track construction team close to completing the all-important asphalt layering process across the 6.175km long circuit, a vital stage in the development of the brand-new Jeddah Corniche Circuit. This follows the recent completion of the outline of the F1 track – including all run-off zones as well as the shaping of the spectacular 12-degree banked curve at Turn 13.
Moreover, with the foundations now laid, the main structures such as the Pit & Team Building have started to be erected in a further sign that the most eagerly anticipated circuit in motorsport is reaching the final stages of construction. The newest Pit & Team Building in F1 will overlook the starting grid and back on to Jeddah’s majestic Red Sea coast. The 280m-long, four-storey, cutting-edge structure is due for completion by November in line with the expected overall track completion. Never has an F1 circuit been constructed in such a short space of time and in such spectacular fashion.