Ford previously stated that it will invest $29 billion in electrified and self-driving vehicles by 2025. Notwithstanding the shutdown of Argo AI in 2022, the launch of Latitude AI demonstrates that the corporation is still committed to this investment. We think automated driving technology will assist enhance safety while unlocking all-new customer experiences that decrease stress and, in the future, will help free up a driver’s time to focus on what they select,” said Latitude AI CEO Sammy Omari in a statement.
As thrilling as this is for drivers who dread rush hour, it’s crucial to remember that completely autonomous driving technology is still in its early stages. There are still legal and regulatory challenges to overcome, and completely autonomous vehicles may not be a reality on our roads for some years. Yet, the development of Latitude AI demonstrates Ford’s dedication to making driving safer, more pleasant, and less stressful for all of us. Therefore, while we may still have to deal with traffic for a bit longer, it’s comforting to know that a better, more automated future is on the way.
