This lease option aligns with Uber’s objective of transitioning to a zero-emissions service in North America and Europe by 2030. It provides a more viable EV solution for drivers who are unable to commit to a purchase or long-term lease. Uber also incentivizes the program by offering an additional $1 per ride (up to $4,000 per year) and the opportunity to serve premium Comfort Electric passengers. However, Uber’s motivation is not solely driven by choice, as California has mandated that most ride-hailing cars must be electric by 2030, with similar goals in New York City.
On the other hand, Ford benefits from the program by placing the Mustang Mach-E in the hands of rideshare drivers who would otherwise rent a Tesla EV through Hertz. This increased exposure for the Ford brand is beneficial for passengers as well and supports Ford’s ambition to establish itself as a comprehensive mobility company. However, Ford faces stiff competition from Tesla’s substantial market presence. The Hertz deal alone is expected to put up to 50,000 Tesla EVs on American roads, making it challenging for Ford’s Drive pilot program to compete at its current scale.
