Strava has over 100 million users worldwide, and with Spotify’s 500 million listeners and intense competition from other fitness tracker companies, the integration is a clear indication of Strava’s commitment to retaining and expanding its user base. Mateo Ortega, Strava’s Vice President of Connected Partnerships, stated that “This new feature further solidifies Strava’s position at the center of connected fitness and continues to demonstrate the power of the global community of active people on Strava.”
