Fitbit Announces Luxe in the UAE, Fashion-Forward Tracker with Stress Management Tools

Fitbit Announces Luxe in the UAE, Fashion-Forward Tracker with Stress Management Tools

Additional health tools include food, hydration and weight logging, and menstrual health tracking. Premium members receive access to more than 60 new pieces of nutrition content including curated healthy recipes from Fitbit and Eating Well magazine.

Stay motivated to reach your fitness goals

Physical activity is a key component of overall health, but for most people, COVID-19 changed exercise routines.  With 24/7 heart rate tracking that powers many of Fitbit’s health, wellness, and fitness tools, you can track your daily heart rate in real-time to better measure your calorie-burn. You can also choose from 20 different on-wrist exercise modes including golf, pilates, spinning, or tennis. For those who prefer running, biking, or hiking outside, you can use exercise modes with connected GPS from your phone to see real-time pace and distance.

While tracking your exercise you can gauge when to push harder or scale back with Active Zone Minutes, a personalized standard for tracking activity beyond steps that measures your time spent in each heart rate zone. This can help you track your moderate and intense activity so you can reach the weekly recommended goal of 150 Active Zone Minutes to help improve your health.

Stay connected throughout your daily routine

In addition to all these amazing health and fitness features, Luxe fits seamlessly into your lifestyle with key convenience and smart features like alarms, stopwatch, and timers to help you manage your day, all with up to five days of battery life.

An elegant wearable that feels at home on your wrist

Luxe’s breakthrough design has a soft, gentle shape inspired by the human body that sits lightly on your wrist with a jewelry-like look and feel, achieved through modern versions of traditional jewelry-making techniques. Fitbit used an innovative design process called metal injection molding, a high-tech take on traditional metal shaping, to create the high-gloss finish on Luxe’s stainless steel case that has the warmth expected of handcrafted jewelry, all while delivering a level of precision needed to enable its advanced sensor technology.

Fitbit partnered with Laguna Beach-based jewelry brand, gorjana, to elevate Luxe’s style even further. The gorjana for Fitbit Luxe Special Edition transforms the tracker into a beautiful piece of jewelry with the Parker Link Bracelet in soft gold stainless steel, alongside a swimproof classic silicone peony band for two looks in one. Choose from a wide range of fashionable and versatile accessories to match your look, including comfortable classic silicone, premium Horween leather double wrap, woven, and stainless steel mesh bands, or a gorjana Parker Link Bracelet in platinum and soft gold stainless steel.

Pricing, availability, and virtual try-on for style

Luxe will be available in stores and online this Spring through Amazon, Noon, Namshi, Virgin Megastore, GO Sport, Jumbo Electronics, LuLu, Dubai Duty-Free, and other retailers. Luxe retails for AED 699 with a six-month Fitbit Premium trial (AED 240 value). Following the six-month trial for Luxe, Premium is available for AED 40 per month or AED 330 per year in 18 languages in 175 countries Luxe’s accessory colors and styles will be available from AED 125 (sold separately). The gorjana for Fitbit Luxe Special Edition will be available in selected retail stores for AED 899 with availability also this Spring in the UAE.