Balancing Sustainability and Innovation
This decision may raise questions, considering Ferrari’s commitment to more sustainable operations, including reducing its environmental footprint. Accepting cryptocurrencies, which are known for their energy-intensive nature, may appear contradictory to this goal. However, Galliera clarified that this new initiative aligns with Ferrari’s mission. He pointed out recent advancements in reducing cryptocurrency’s carbon footprint, such as increased reliance on renewable energy sources. He emphasized that Ferrari remains resolute in its target to achieve carbon neutrality across its entire value chain by 2030.
