Meta considers Reels to be a major component of its products, and the company is introducing additional capabilities for the format on Facebook. For starters, Facebook is increasing the maximum duration of Reels from 60 to 90 seconds. Last July, Meta upped the Instagram Reels duration restriction to 90 seconds, but both fall short of the maximum length of a TikTok video, which is presently set at 10 minutes.
TikTok and Instagram Reels both allow you to sync clips to a song, now Facebook Reels is gaining a feature called Grooves that will allow you to do the same. According to Meta, this employs “visual beat technology,” which automatically syncs and aligns movements with the rhythm of a music.
In addition, Facebook will make it simple to create Reels from your memories. You will also be able to make use of popular templates. This allows you to replace current template clips with your own.
Theoretical claims Its fastest-growing format is reels. During the last year, the number of Reels plays on Facebook and Instagram has more than doubled. According to the business, Reels reshares have more than quadrupled on both platforms in the last six months. Users have been allowed to cross-post Videos across the applications since August.
