Facebook abandons its endeavour to recreate the original Facebook within Facebook

Facebook abandons its endeavour to recreate the original Facebook within Facebook

Facebook is closing down Campus, a component of its program aimed at college students, less than two years after its introduction, the latest setback to the company’s efforts to retain younger users. Campus users may receive a customized news feed and participate in college-themed groups, activities, and chat rooms. It also had a directory where users could search for and friend other students on the app.

Campus, which will be launched in September 2020, was originally trialed with 30 US schools, each of which was siloed so that users could only communicate with other students at their school. It was separated from the main Facebook app, allowing users to establish distinct Campus profiles from their regular Facebook profiles.

 

Facebook abandons its endeavour to recreate the original Facebook within Facebook

 

Of course, Facebook began on a college campus: Mark Zuckerberg and three classmates established the site — first known as TheFacebook — at Harvard and initially confined it to Harvard students only.

However, in recent years, Facebook, which is now owned by Meta, has failed to attract and maintain younger members. According to internal documents published last year, the number of teen users of the primary “big blue” app has dropped by 13% since 2019, with the figure expected to fall further. According to the company’s study, younger consumers used the app far less frequently than their older counterparts.

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