Facebook abandons its endeavour to recreate the original Facebook within Facebook
Facebook is closing down Campus, a component of its program aimed at college students, less than two years after its introduction, the latest setback to the company’s efforts to retain younger users. Campus users may receive a customized news feed and participate in college-themed groups, activities, and chat rooms. It also had a directory where users could search for and friend other students on the app.
Campus, which will be launched in September 2020, was originally trialed with 30 US schools, each of which was siloed so that users could only communicate with other students at their school. It was separated from the main Facebook app, allowing users to establish distinct Campus profiles from their regular Facebook profiles.