It’s been almost five years since the Epic Games Store was launched, and to this day, it seems that this platform has not yet hit profitablity. This fact came ot light recently, during the Epic Games vs Google court case, where the head of Epic Games went on record to say that the Epic Games Store had failed to generate a profit in its five years existence, which began back in December 2018. However, he further went on to say that the company is still focussed on the future and aggressive growth. Their ambition is to capture atleast half of all PC Gaming revenue. A bit too far fetched, but not impossible, if they can play their cards right.
Epic Games invested close to $300 million on their digital store and while it was termed a success by CEO Tim Sweeney, it looks like corporate is starting to sweat as the forecasted indicated 2023 to be the year where their ‘Store’ turned profitable, and with just a few days left for the year to end, it is not looking too good for their ‘successful investment.As part of their effort to support developers and publishers with an equitable profit split, Epic Games spends millions each week giving away free games. A campaign that shows no signs of slowing down anytime soon. Even though they do not pay for each copy given away.
