Should Epic Games prevail in its Supreme Court appeal, Apple could face significant repercussions, potentially impacting a substantial portion of its revenue. Apple’s business model involves collecting a percentage of all transactions conducted through its App Store, with fees that can soar as high as 30 percent. Epic Games has been a vocal advocate for reform in this regard, joined by other companies like Spotify and Tile under the banner of the Coalition for App Fairness, collectively exerting pressure on Apple to revise its policies.
While outside the United States, Epic Games and similar entities have achieved some success in challenging the status quo, with authorities in South Korea and the Netherlands mandating the inclusion of third-party payments, Apple still manages to extract a “transaction fee” from these transactions. In anticipation of the European Union’s Digital Markets Act, Apple is rumored to be preparing to facilitate support for third-party app stores.
