Epic Games CEO Announces Adjusted Pricing for Unreal Engine in Non-Gaming Fields
Epic Games, the company behind the widely used Unreal Engine, is set to revamp its pricing strategy for non-gaming industries, including film/TV and automotive sectors. Epic Games CEO Tim Sweeney made this announcement during a presentation at Unreal Fest 2023, as reported by @ImmatureGamerX via Game Developer. While specific pricing details were not disclosed, Sweeney indicated that Epic’s licensing model would be more akin to those used by software tools such as Maya and Photoshop.
Distinguishing from Unity’s Pricing Controversy
Sweeney emphasized the importance of distinguishing Epic’s pricing changes from the controversial pricing model introduced by Unity, which faced backlash from numerous developers, particularly smaller ones. Unity’s initial per-install pricing model sparked concerns about its impact on smaller developers’ viability, ultimately leading to Unity revising some of the contentious elements. The long-term effects of Unity’s softened stance on its developer community remain uncertain.