Google accused Epic of “mischaracterizing” the Apps and Games Velocity Program’s objective. “Programs like Project Hug offer incentives for developers to provide perks and early access to Google Play consumers when they release new or updated content; it does not restrict developers from starting rival app stores,” a Google spokesman said. “Indeed, the initiative demonstrates that Google Play competes fairly with a plethora of competitors for developers, who have a variety of options for distributing their applications and digital content.”
