DVD rentals played a pivotal role in Netflix’s trajectory, serving as the stepping stone for the introduction of on-demand streaming in 2007. By 2009, streaming had become Netflix’s flagship offering. Subsequently, the company diversified into producing its own original streaming content, and today, it boasts a subscriber base of over 238 million. Meanwhile, DVD rentals, which transitioned to DVD.com, gradually diminished in significance within Netflix. Although there are still DVD and Blu-ray enthusiasts, global sales witnessed a substantial 19 percent decline from 2021 to 2022. Notably, Disney recently announced the discontinuation of DVD and Blu-ray production in Australia.
