Looking to hire a VP of Witchcraft & Propaganda
— Elon Musk (@elonmusk) June 11, 2023
We need a VP of Propaganda … errr I mean Public Relations!
— Elon Musk (@elonmusk) April 10, 2023
Elon Musk’s laissez-faire attitude toward Twitter’s content moderation and the platform’s growing politicization have damaged his reputation among progressives. His dismissal of safeguards against misinformation and discrimination, coupled with his attacks on institutions and personalities appreciated by progressives, has made him a divisive figure. Musk perceives the “woke mind virus” associated with progressive values as intolerant and leading to cancel culture, further fueling the controversy.
These battles have not only affected Musk’s public image but also impacted Twitter’s valuation. Twitter 2.0 is now valued at $14.41 billion, less than half of its worth when Musk acquired it for $44 billion. In an attempt to address these challenges, Musk recently posted a job opening on Twitter, looking for a “VP of Witchcraft & Propaganda.” By using these terms, Musk refers to someone who can handle public relations and help improve his image, potentially for Twitter, Tesla, or himself.
