elon
Parth
Tech News
2 min read

Elon Musk Is Looking for a VP of Public Relations

Elon Musk has just announced that he is looking for a VP of Public Relations. This is a critical role for the company, and the ideal candidate will have a strong track record of success in the field.

Elon Musk, the charismatic CEO of Tesla and other prominent companies, has always been a master at building his personal brand and that of his ventures. As the face and primary ambassador of his diverse corporations, he uses his platform and name to promote their products and services. However, recent challenges with Tesla’s Full Self Driving (FSD) system and controversies surrounding Twitter have prompted Musk to seek professional assistance in managing public relations and improving his image.

 

 

FSD, Tesla’s driving assistance system, is currently under investigation by US regulators due to its involvement in several incidents. Despite this, Elon Musk remains a strong advocate for the technology, stating on April 25, “People still don’t understand the implications of FSD.” It is clear that he recognizes the need to address concerns and communicate the merits of his autonomous driving vision effectively.

 

 

In April, Elon Musk took to Twitter himself to address a technical bug with Starlink, SpaceX’s satellite internet access service. This hands-on approach reflects his belief that he is the best PR person for his brand and corporations. He even disbanded the communication departments of Tesla and Twitter, relying on his charisma and direct connection with his Twitter followers to generate buzz. However, his acquisition of Twitter and the platform’s transformation into a conservative stronghold have created rifts with advertisers and progressives who constitute Tesla’s customer base.

 

 

Elon Musk’s laissez-faire attitude toward Twitter’s content moderation and the platform’s growing politicization have damaged his reputation among progressives. His dismissal of safeguards against misinformation and discrimination, coupled with his attacks on institutions and personalities appreciated by progressives, has made him a divisive figure. Musk perceives the “woke mind virus” associated with progressive values as intolerant and leading to cancel culture, further fueling the controversy.

These battles have not only affected Musk’s public image but also impacted Twitter’s valuation. Twitter 2.0 is now valued at $14.41 billion, less than half of its worth when Musk acquired it for $44 billion. In an attempt to address these challenges, Musk recently posted a job opening on Twitter, looking for a “VP of Witchcraft & Propaganda.” By using these terms, Musk refers to someone who can handle public relations and help improve his image, potentially for Twitter, Tesla, or himself.

 

 

While Musk did not provide specific qualifications or responsibilities for the role, his previous comments suggest the need for someone to manage public relations effectively. With the world seemingly living in a “post-truth, post-reason, post-ethics” era, as one Twitter user noted, Musk recognizes the importance of presenting a clear and favorable narrative. However, the exact nature of the job remains unclear, leaving room for speculation and curiosity among potential applicants.

Given the widespread comments and discussions on Twitter, it is expected that Elon Musk will receive numerous applications, despite the lack of a detailed job description. It appears that the billionaire acknowledges the necessity of seeking professional assistance to enhance his image and navigate the complex world of public relations effectively. As Musk strives to leave his mark in history as one of the greatest innovators of our time, finding the right VP of Witchcraft and Propaganda may prove instrumental in achieving his goals.