Elon Musk, the charismatic CEO of Tesla and other prominent companies, has always been a master at building his personal brand and that of his ventures. As the face and primary ambassador of his diverse corporations, he uses his platform and name to promote their products and services. However, recent challenges with Tesla’s Full Self Driving (FSD) system and controversies surrounding Twitter have prompted Musk to seek professional assistance in managing public relations and improving his image.
People still don’t understand the implications of FSD
— Elon Musk (@elonmusk) April 25, 2023
FSD, Tesla’s driving assistance system, is currently under investigation by US regulators due to its involvement in several incidents. Despite this, Elon Musk remains a strong advocate for the technology, stating on April 25, “People still don’t understand the implications of FSD.” It is clear that he recognizes the need to address concerns and communicate the merits of his autonomous driving vision effectively.
