When the show was canceled once again in 2023, ESA President and CEO Stanley Pierre-Louis acknowledged the need for E3 to adapt in order to survive. In an interview with GamesIndustry, Pierre-Louis stated that E3 would undergo changes to better cater to the requirements of companies seeking to market on this global platform. He emphasized the importance of evolving how people engage with E3, aiming to meet the evolving needs of players who perceive this event as a significant platform for the gaming industry.
