All of this is expected to help Disney get toward its aim of creating a “next-generation narrative” experience, which it prefers to the term “metaverse.” In accordance with this ambition, Disney has delved further into augmented reality (AR), releasing its first AR short film, Remembering, on Disney Plus in September, as well as new AR lenses parkgoers can access via the Disneyland app. For about a year, the firm has also been experimenting with its own line of non-fungible tokens (NFTs), and in February, it recruited Mike White to lead its next-generation narrative ambitions.
