Disney may soon begin utilizing your Disney Plus watching habits to impact your park experience – and vice versa. In an interview at The Wall Street Journal’s Tech Live event, Disney CEO Bob Chapek said the business is working on a method to personalize both real and digital experiences depending on how you engage with them.
“If you have Disney Plus, we should know what occurred, what you experienced, what you enjoyed, when you last visited a park, and vice versa,” Chapek stated. “We should know what you watch on Disney Plus while you’re at a park.”
Chapek uses Disney’s Pirates of the Caribbean attraction as an example, saying that the corporation might ultimately monitor whether or not you rode the ride at one of its parks and then use that information to curate the material you see on Disney Plus. “What you receive is exclusive Pirates of the Caribbean content that is unique to individuals like you and is customized to your choices,” Chapek says.
When asked when Disney may start implementing this initiative, Chapek said that the corporation is “putting the arms and legs on it right now,” but did not specify a particular date. It’s not the first time Chapek has hinted about combining its Disney Plus and Disney park experiences. In an interview with Deadline in September, Chapek said that Disney aims to merge “the two elements of the Walt Disney Company into one, for one shared visitor experience” across its streaming service and parks.
All of this is expected to help Disney get toward its aim of creating a “next-generation narrative” experience, which it prefers to the term “metaverse.” In accordance with this ambition, Disney has delved further into augmented reality (AR), releasing its first AR short film, Remembering, on Disney Plus in September, as well as new AR lenses parkgoers can access via the Disneyland app. For about a year, the firm has also been experimenting with its own line of non-fungible tokens (NFTs), and in February, it recruited Mike White to lead its next-generation narrative ambitions.
