The DeLorean is an iconic vehicle — stainless steel body, gull-wing doors — and perhaps the most recognized film automobile of all time. Additionally, it is a brand name that other individuals have attempted to revive over the years, with varying degrees of success.
The DeLorean Motor Company, based in Texas, began teasing the revelation earlier this year, launching a social media campaign in February with the motto “The Future was never guaranteed,” which seems like a massive misstep for a car that is mostly connected with a time-travel film.
We’ve traveled this path previously. In 2016, the business published a teaser film promising a resurrected DeLorean – but nothing materialized. In 2019, a group of Stanford scientists created an autonomous DeLorean capable of performing donuts, which was entertaining but also served as a reminder of what we’ve been missing. If we’re not careful, this current edition may also vanish in a puff of smoke (or vapor).
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This reinvented version of the original DMC-12 (the vehicle’s official name; most people simply refer to it as “The DeLorean”) will be a concept automobile, which is a kind way of saying “vaporware.” There is no sign that the present DeLorean firm possesses the financial resources or production capability necessary to begin mass-producing electrified versions of John Z. DeLorean’s iconic coupes.
Last year, the National Highway Traffic Safety Administration approved low-volume production of antique replica cars, increasing the likelihood that we’ll see brand new DMC-12s before the electrified DeLorean hits the road.
Having said that, it appears as though the DeLorean Motor Company is willing to milk this sucker for all it’s worth. Not only is the business intending to park its undeniably stunning electric vehicle on the grass at Pebble Beach, but it is also preparing three days of “activities and events” to build anticipation for the revelation. August 18th will be the official unveiling.
However, before you dust off your puffy vests and Nike high-tops from the 1980s, it’s worth mentioning that DeLorean is collaborating with Italdesign, a prominent design firm owned by Volkswagen.
Not only that, but the DeLorean company is led by Joost de Vries, a former executive of Karma, the Chinese-owned manufacturer that built gas- and hybrid-powered vehicles using intellectual property acquired from the bankrupt Fisker Automotive.
What happens when you mix the parent company of Audi and Lamborghini, which is developing its own lineup of electrified vehicles based on the adaptable MEB design, with a firm that controls the branding rights to an iconic (though troubled) vehicle? We may just need to accelerate to 88mph in order to peer into the future and discover.
