It’s important to note that this data dates back to 2021. At that time, a tech and consulting firm called Bluenove had collaborated with Decathlon for its Vision 2030 campaign. The aim of the campaign was to harness “massive collective intelligence.” Decathlon, a renowned French sporting goods retailer, sought insights from its employees and customers through Bluenove’s surveys.
The data generated during this campaign was stored in an Amazon Web Services (AWS) S3 bucket. However, due to misconfiguration, the data was compromised, and an unauthorized party managed to gain access before it was secured by Bluenove in mid-April of that year.
