Canva, the popular visual communication platform, is doubling down on its mission to democratize design, rolling out a comprehensive brand refresh aimed at empowering creativity across the globe. Originally met with mixed reactions from traditional designers, Canva has evolved over the past decade to become a vital tool for millions, enabling users of all skill levels to achieve their creative goals.
As Canva expands its focus to meet the needs of organizations, the brand refresh aligns with the increasing demand for collaborative visual communication in a world where remote work is the norm. This update marks a significant shift in Canva’s approach, ensuring it remains a powerful tool for both individuals and teams across the globe.
Table of Contents
Key Highlights of Canva’s Brand Refresh:
- Content-Centric Platform: The refreshed brand system emphasizes Canva’s role as a platform for dynamic content creation, allowing for global scalability while maintaining local relevance. Core brand assets remain consistent, but flexible elements adapt to different contexts and audiences.
- Integrated User Experience: Canva’s new design layouts mirror the user experience, from interactive content scrolls to immersive full-screen moments, creating a seamless connection between the brand and its product interface.
- Celebrating the Creative Process: Rather than focusing solely on the finished product, Canva’s updated brand celebrates the joy of the creative process, highlighting design in action—a brand in motion, even when at rest.
- Humanized Interface: Enhanced UI elements like lively cursors, comments, and custom emojis bring a human touch to every interaction, telling stories of connection and collaboration in real-time.
- Playful Brand Voice: The brand’s messaging has been refreshed to amplify its playful, approachable personality, moving away from corporate jargon to communicate more authentically with its diverse user base.
- Accessibility and Inclusivity: A simplified color palette underscores Canva’s commitment to accessibility, meeting rigorous AA standards to ensure the platform is empowering for everyone, regardless of ability.
Canva’s in-house creative team utilized the platform’s own tools to execute the brand refresh consistently across more than 4,000 team members in over 40 countries. The project also involved collaboration with agencies Vucko and Buck, who helped develop an updated motion system and custom emojis that reflect Canva’s vibrant and playful spirit.
With over 190 million monthly active users and annual revenue exceeding $2.3 billion, Canva continues to make its mark on the global design landscape. This brand refresh not only solidifies Canva’s position as a leader in visual communication but also sets the stage for the next chapter in its mission to make design accessible to all.
