Call of Duty: Modern Warfare II includes a large promotion with Burger King, but it has sparked some debate. Call of Duty is a marketing titan. Activision must get the game out there in any manner possible given the cost of making the games and the player base it wants to reach in order to remain one of the industry’s top dogs. This frequently leads to campaigns with other companies, such as Totinos, Doritos, and, most notably, Mountain Dew. Players may now earn double XP and even COD Points by purchasing specially marked Mountain Dew packages this year. Little Caesars is also joining in on the fun, offering in-game goodies and the opportunity to win a PlayStation 5.
