Call of Duty: Modern Warfare II includes a large promotion with Burger King, but it has sparked some debate. Call of Duty is a marketing titan. Activision must get the game out there in any manner possible given the cost of making the games and the player base it wants to reach in order to remain one of the industry’s top dogs. This frequently leads to campaigns with other companies, such as Totinos, Doritos, and, most notably, Mountain Dew. Players may now earn double XP and even COD Points by purchasing specially marked Mountain Dew packages this year. Little Caesars is also joining in on the fun, offering in-game goodies and the opportunity to win a PlayStation 5.
Call of Duty has also partnered up with Burger King once more, but there is a catch. This promotion is only accessible in certain countries, with the exception of the United States. Customers receive a code that allows them to access in-game goodies like a widely sought-after operator skin that resembles a fry cook for Burger Town, Call of Duty’s fictitious parody of Burger King. According to Kotaku, this has resulted in individuals selling meal tickets online for as much as $40, which is over half the price of the game itself. It’s up to you if you believe that’s a fair bargain, but it’s creating some debate online because it’s limited by location and the fun skin is being resold for more than other Call of Duty skins.
As of now, it’s unknown if Activision intends to make this skin accessible as DLC or through unlocks at a later date. If fans are lucky, this may be a battle pass skin anytime next year, but there is no certainty. It’s difficult to see Activision seeing all the money individuals are earning off their own skin and not trying to cash in on the excitement itself.
