ByteDance Accused of Using Bots to Inflate TikTok Engagement

ByteDance Accused of Using Bots to Inflate TikTok Engagement

Some of Yu’s claims also relate directly to TikTok. Notably, he claims that ByteDance engineers stole popular content from apps like Instagram and Snapchat and put the videos onto TikTok. He also alleges that the company used bot accounts to juice the app’s engagement metrics when it was just starting out and trying to gain a foothold in the US. (Yu left the company in November 2018, shortly after ByteDance rebranded Musical.ly as TikTok.)

A spokesperson for ByteDance told Engadget: “We plan to vigorously oppose what we believe are baseless claims and allegations in this complaint. Mr. Yu worked for ByteDance Inc. for less than a year and his employment ended in July 2018. During his brief time at the company, he worked on an app called Flipagram, which was discontinued years ago for business reasons.” On the allegation of scraping, they also said: “ByteDance is committed to respecting the intellectual property of other companies, and we acquire data in accordance with industry practices and our global policy.”