Bronco Bump: Ford Offers Discounts on Trims to Work Around Supply Constraints

Bronco Bump: Ford Offers Discounts on Trims to Work Around Supply Constraints

Ford is providing a $2,500 discount to buyers who cancel their initial purchases for the Bronco and make new orders for variants that work around Ford’s current supply issues. The discount will also apply to numerous Ford vehicles, including the Bronco Sport, Ranger, and F-150, but will not apply to new purchases of the F-150 Tremor and Raptor versions.

The company is presently having challenges with what it terms “restricted commodities,” which are slowing down Bronco manufacturing. Specifically, Ford is having problems getting enough MIC hardtops and key items that go into the Lux and Sasquatch Packages.

Since Ford can’t construct these Broncos quickly enough, the company has announced the “2023-Model Bronco Cancel Order & Purchase Replacement Offer.” The promotion will remain through April 3, and will also apply to purchases of seven additional Ford models: the Bronco Sport, Edge, Escape, Expedition, Explorer, Ranger, and F-150. These are fresh orders, therefore they would be for 2023 cars, and not all trims are eligible.

The 2023 F-150 Raptor and F-150 Tremor will not be receiving the discount, which looks like a wasted chance for off-road aficionados. However, the list of automobiles the discount goes towards really becomes broader if buyers are ready to go with a 2022 or 2023 model that’s in stock.

As of this past Monday, if you pick an in-stock Ford, the firm is providing a greater variety of automobiles. Here, the 2023-Model Bronco Cancel Order & Purchase In-Stock Offer gives $2,500 towards most in-stock 2022 or 2023 Fords. That covers vehicles like the Mustang, Bronco, and Maverick, as well as the F-150 Tremor.

It’s unclear whether that implies an in-stock 2022 or 2023 F-150 Raptor would receive the discount, but it’s doubtful. However, that $2,500 would scarcely dent whatever supplier markups that F-150 Raptor carried. Other fascinating models or market darlings, such as the Ford Mustang Mach-E will not be eligible for the reduction. But moving from a Bronco to a Mustang Mach-E seems less conceivable, thus barring EVs might be less of a concern.

Overall, Ford’s supply chain challenges are driving the carmaker to be creative with Bronco sales. The simplest and most subtle method to qualify for the discount appears to be just tweaking current Bronco orders to eliminate any items that are in limited supply, allowing for a build-to-order Bronco that’s a lot of the way there.

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