Although Brave’s stance is exceptionally strong, the tide has swung dramatically against AMP in recent years. The framework was built by Google to make mobile webpages easier to use and faster, and it is now handled by a community of open-source developers. It was divisive from the start, and some saw it as Google attempting to exercise even more control over the internet. Over time, more businesses and individuals became concerned about that control, and Google’s decision to emphasise AMP pages in search results irritated them. AMP — and comparable efforts like Facebook Instant Articles — became less essential as the rest of the internet worked out how to produce good mobile sites.
Users can easily skip through AMP pages thanks to a number of popular apps and browser extensions, and publishers have mostly abandoned the format in recent years. AMP has also been a part of Google’s antitrust battle: a complaint claimed that AMP helped Google consolidate its power as an ad exchange by making non-AMP advertising load slower.
