Bose introduces a brand new line of Earbuds and Frames

The headphones that revolutionized an industry are set to do it again — this time in a truly wireless earbud. Today, Bose announces the QuietComfort Earbuds, delivering all the “quiet” of Bose around-ear noise-cancelling headphones in a gorgeous in-ear design.

The new QC Earbuds debut proprietary advancements in hardware and software to continue the 20-year legacy of QC headphones. Each bud measures just over an inch long and weighs 0.3 ounces — about the same as a quarter. 

The Bose Sport Earbuds were built from the ground up to be the ultimate workout companion. They deliver better audio quality than their predecessor in about half their size. 

Everything about them is optimized for your performance — how they feel and fit, how easy they are to control, and how durable and reliable they are, whether you’re training at home, the gym, or outdoors. 

The Amazing Bose QuietComfort Earbuds

The Proprietary Noise Cancellation System — Only From Bose 

The QC earbuds are a technical tour de force. To physically block unwanted sounds, new StayHear™ Max tips create a soft-yet-tight seal. And the buds do the rest. They use multiple microphones to sense, measure, and send any remaining noise to a proprietary electronic chip loaded with an exclusive new algorithm.

 

 

Adjustable Noise Control — A World-Volume Button At Your Fingertips

The QC Earbuds come with 11 levels of noise control so you can choose how much of the world you let in or keep out. It’s easy to set preferences and change them anytime — from “transparency” that keeps you aware of your surroundings, to full noise cancellation that lets you tune out completely or hear every detail from your content and conversations. 

Battery Life and Colors

The new QuietComfort Earbuds have 18 hours of total listening time — 6 hours fully charged and an additional 12 using their charging case. They have a matte finish with metallic and gloss accents and come in two colors: Triple Black and Soapstone.

The Re-Engineered Bose Sport Earbuds

The Bose Sport Earbuds were engineered from a clean sheet for better motivation, better focus, and a better workout. Each bud houses an entirely new acoustic system using a high-efficiency driver, proprietary port design, and volume-optimized EQ for clear, powerful performance.

 

 

You Move, They Don’t 

The new Sport Earbuds aren’t just named for exercise — they’re made for it. Every component is custom-matched to solve the category’s most common problems. That means the new buds attach to the new StayHear Max tip — and nothing else. Combined, they “lock” in place for high-impact and low-impact exercise without hurting or budging.

Battery Life and Colors

The new Sport Earbuds have up to 5 hours of battery life and a charging case that provides up to 10 hours of additional playback time. They come in Triple Black, Baltic Blue, and Glacier White. 

The QC Earbuds are available for AED 1,199, the Sport Earbuds will be sold for AED 779. Both are available starting from October 5th and can be pre-ordered starting the 11th September from Bose stores and select retailers.

Bose today, also announces three new Frames — each combining the protection and style of premium sunglasses with the functionality of premium headphones in one revolutionary wearable. 

The new Frames Tempo delivers the best performance in the Frames line-up and is engineered specifically for outdoor workouts — like biking, running, and climbing. The Frames Tenor and Soprano are for everyday use with improved style, design, and acoustics over the original. 

The new Frames Tempo, Tenor and Soprano have polarized lenses; block up to 99% of UV rays; and look, fit, and perform like the world’s most acclaimed sunglasses for outdoor sports and daily wear. 

Their wafer-thin Bose systems are discreetly embedded in each arm without extra parts, visible screws, seams, or perforations. You can’t see the electronics, and you can’t feel them either. Adding less than 50 grams of weight, the difference is imperceptible — until you turn them on. 

The Frames Tempo Sport Sunglasses

The Frames Tempo redefines sport sunglasses — crushing their limitations entirely. Made from TR90, they’re durable, lightweight, and flexible to withstand extreme temperatures and extreme training. They use custom-designed spring hinges and TPE (Thermoplastic Elastomer) temple tips for comfortable stability around the head.

 

 

During marathons and triathlons, on the water, off-road, or at high-speeds down steep declines, they don’t move, shake, or shift when you do. 

Frames Tempo is built to last in more ways than one. It can fit under most protective helmets; is sweat, weather, scratch, and shatter-resistant; and has up to 8 hours of battery life through an included standard USB-C charging cable. Its lenses are polycarbonate with 12% visible light transmission. 

The new Frames Tenor and Soprano 

The tenor is a smaller, square style; Soprano is a subtle cat-eye. In both, every angle, material, and component was carefully chosen and skillfully crafted for higher quality, improved appearance, and supreme comfort — all the more remarkable given their designs house and hide all the electronics, including two 16-mm speakers.

 

 

But what you hear is equally impressive: Tenor and Soprano have a noticeably better bass response so playlists are reproduced with more depth and detail. 

Tenor and Soprano are scratch and shatter-resistant with an extended battery life of 5.5 hours through an included, custom pogo-pin charger. 

In Every New Frames — Better Voice Pick-Up, Volume EQ, Brilliantly-Easy Controls

Tempo, Tenor, and Soprano feature advanced voice pick-up. A one-microphone system has been replaced with a dual-beam-forming array that shields what you’re saying from wind, noise, and other nearby conversations. 

To hear all your music at any listening level, the new Frames use the new Volume Optimized EQ.  Played softly to relax, low frequencies won’t disappear from your favorite song.  Played at full tilt for motivation, they won’t distort. 

The new Frames can be pre-ordered starting 11th September and ready to purchase on 24th September through Bose and select resellers. They will all be sold for AED 1,049.