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Taking the first steps with the new BMW brand identity.
In the course of the BMW Concept i4 presentation, BMW is unveiling the brand’s new look for the first time. The new logo for communications also provides the basis for the badge on the BMW Concept i4. Its two-dimensional and transparent design ensures seamless integration and brings the special exterior color shade Frozen Light Copper to even greater prominence.
Striking rear end with aerodynamic features.
The rear of the BMW Concept i4 sits low over the road and cuts a broad, horizontally emphasized figure. The surfaces progress across the rear in a smooth and luxuriant movement and give it a very modern and calm appearance. The long, slim L-shaped rear lights continue the theme. Below the rear lights, the inward-angled surfaces form aerodynamics-enhancing lips and incorporate vertical air outlets. The verticality of the design here emphasizes the car’s sporting stance.
The interior – innovation meets minimalism.
The interior of the BMW Concept i4 focuses on those times when the driver chooses to pilot the car themselves. To this end, every element in the front of the cabin is trained on the driver. The new BMW Curved Display teams up with the steering wheel to reveal a new take on driver orientation and offers a look ahead to the display in the production versions of the BMW iNEXT and BMW i4.
This screen grouping optimizes the presentation of information and makes the display’s touch operation more intuitive. Advanced display tech with non-reflective glass also removes the need for a shroud to shade the displays and therefore contributes to an extremely uncluttered and airy cockpit.
Focus on the essential.
The front section of the interior around the BMW Curved Display also majors on pared-back design. The understated use of different materials and the fundamental arrangement of controls create a modern yet also luxurious ambiance. With this in mind, elements such as air outlets are integrated almost invisibly into the overall geometry and concealed behind strong patterns.
The central control panel replaces a traditional gear lever with a toggle-type shifter. Elements such as the iDrive Controller and seat memory buttons in the doors are finished in classy crystal glass.
The overall result is a clearly structured, bright, and an airy cabin that brings across the tranquillity and authority of electric drive systems.
Spacious rear compartment.
Rear-seat passengers are greeted by a generously sized compartment offering levels of headroom and legroom that exceed the expectations of a coupe. Integral head restraints for the front and rear seats add further to the sporting feel. The cut-out in the head restraints is a classy detail that references sporty BMW models from the current line-up.
Meanwhile, the outer seats reprise the dynamic form of the front seats, heightening the sporting flavor. They also use very little stitching, which further emphasizes the clean and modern feel.
Further developed user interface design with Experience Modes.
Three different Experience Modes enable users to explore the various facets of the electric drive system and provide a look ahead – in terms of visuals at least – to the next-generation operating system from 2021.
