BMW Group and Porsche Cars North America have confirmed price increases for a range of 2026 model-year vehicles in the U.S. market. Official and dealer-level bulletins show that these adjustments take effect in early January 2026.
BMW’s pricing bulletin, distributed to dealers and reported by automotive news outlets, lists increases that start January 1, 2026. The adjustments apply to many models across the lineup with specific amounts tied to individual vehicles. Entry-level and compact models such as the 2 Series Gran Coupe, X1, X2, and X3 are listed with smaller increases around $400. Higher-performance models including the new M5 series and the X6 M Competition carry larger increases, up to about $1,500.
Porsche’s pricing notice to dealers indicates increases ranging from about 1.2 percent to 2.9 percent on most models starting January 2, 2026. The company communicated these changes through internal documents shared with U.S. dealerships. Detailed breakdowns by vehicle trimmed are not included in the public summaries, but the percentage range applies broadly across the passenger and performance cars offered by Porsche.
Both manufacturers have referenced the broader cost environment when presenting these price changes to dealers. Industry coverage notes that tariffs on imported vehicles and auto parts, which remain in place at elevated levels compared with previous years, contribute to higher production and distribution costs for imported vehicles. Some components of these duties stem from measures implemented in recent administrative policy actions. Automotive industry reporting highlights the persistence of tariff-related costs as part of the pricing context for luxury marques selling imported vehicles in the U.S. market.
BMW’s bulletin specifies that some models, particularly certain electric vehicles and legacy variants, are excluded from the price adjustments. The exclusion list for the early 2026 increases includes certain EV models such as the i4, i5, iX, and i7, as well as a few niche and outgoing models like the 7 Series and Z4. This exclusion means that not all vehicles in the brand’s U.S. lineup are affected by the latest adjustment cycle.
Porsche’s price increase announcement does not list exclusions in the publicly available summaries, and the percentage range applies to the majority of its model range. Dealers report that customers who take delivery before a defined early-January deadline can secure current pricing before the new figures take effect.
