Blue Square, a leader in digital signage solutions, has launched Blue Square X, a new division focused on creating cutting-edge, immersive technology experiences. This new venture aims to elevate the digital experience for global brands and organizations, moving beyond traditional signage to deliver engaging and memorable experiences.
Chanan Averbuch, a seasoned expert in the Audio Visual (AV) industry, has been appointed as Director of Innovation. With over 20 years of experience, including 13 years as EVP of Primeview Americas, Averbuch is known for his work in digital art and content-driven experiences. His role at Blue Square X will involve spearheading the development of data-driven, tech-centric solutions for markets seeking a fresh approach to customer and employee engagement.
Blue Square X is designed to meet the growing demand for innovative brand and employee experiences. The division offers a comprehensive range of services, including experiential technology design, content creation, integration, installation, and support. By collaborating with top architects, experience designers, fabricators, consultants, and technology vendors, Blue Square X delivers unparalleled experiences in diverse settings such as real estate, museums, visitor centers, libraries, hotels, casinos, and entertainment venues.
Yitzy Shapiro, founder of Blue Square X, emphasized the importance of transforming traditional digital solutions to meet the evolving needs of businesses. “Customer and employee engagement are critical to success, and our approach at Blue Square X is to blend technology with space and content in innovative ways. Chanan’s leadership will help us push the boundaries of what’s possible in digital experiences.”
Averbuch’s visionary work has led to state-of-the-art installations across various industries, including professional sports venues, luxury hospitality, major events, corporate environments, and art exhibitions. His efforts at Blue Square X will continue to set new standards in immersive and experiential technology.
To keep up with the latest developments from Blue Square X, follow their updates on LinkedIn.
