Table of Contents
Redefining for the Next Century
Redefining digitalisation throughout the organisation extends to many of the brand’s valued customers. Bentley is building a network of connected services individual to the customer achieved through product visualisation, co-creation and a digital journey.
As well as accelerating the product journey towards electrification, Beyond100 opens a new era for Bentley’s bespoke division, Mulliner, which now has a three-portfolio structure comprising Mulliner Classic, Mulliner Collections and Mulliner Coachbuilt.
For 100 years, Bentley has defined grand touring. To maintain the brand’s reputation for delivering extraordinary customer journeys means appealing to existing and new luxury customers who seek socially acceptable brands, driven to be pioneers and role models of sustainability, with Beyond100 placing Bentley Motors firmly at the vanguard.
