Valve is changing the way creators may sell their titles on Steam. Beginning September 1st, graphical assets used in-store listings by developers will be limited to game artwork, the game’s name, and any official subtitle. Images will not be allowed to feature review ratings, award names or logos, discount information, or language advertising a different product.
The new limitations may be a significant change for some creators, who may depend on reviews or accolades for their photos to stand out among the massive number of games accessible on Steam. Even well-known game creators will have to make modifications – while researching this post, I came across advertising photos of Hades and It Takes Two on Steam that showed prizes.
Valve isn’t fully barring text on assets; you may still include a game’s title or subtitle, and the firm promotes using language in artwork to advertise a new update or content for your game in one example in the blog post. However, any text you add must be translated into the languages supported by your game. The whole documentation from Valve may be found here.
This isn’t the first time Valve has issued a directive with significant implications for developers. Following significant debate regarding whether games should and should not be allowed on Steam, Valve said in 2018 that it would accept “anything” on the store except “items that we feel are unlawful or straight out trolling.” Valve has subsequently prohibited blockchain games and NFTs. However, the firm has tried to enhance its suggestions in order to let you uncover lesser games you could like, which might help you see something new when shopping for your next game.
