Google is attempting to reduce obnoxious, unskippable advertisements in Android applications as well as general poor behavior in the Play Store. On Wednesday, the business published broad policy updates that update guidelines across numerous categories to be more precise, closing loopholes that developers may have exploited to avoid current restrictions.
Ads are one of the things that will have the greatest influence on your daily phone use. Google claims that the new criteria, which go into effect on September 30th, will assist to guarantee “good quality experiences for customers when they use Google Play applications.” The new guideline states that applications cannot display a full-screen ad that does not allow you to stop it after 15 seconds. There are some exceptions: if you deliberately choose to view an ad in order to earn reward points, or if it appears during a break in the action, those restrictions may not apply.
Google’s existing policy states that advertising “must be readily dismissible without penalty” and that full-screen ad must be able to be closed out, but the 15-second criterion is new. While it is still a bit of a delay, it means you won’t have to suffer through a two-minute commercial where the (small, difficult to see) “x” shows after 70 seconds, right in the midst of a game or while attempting to do anything else.
