As iOS 16 personalization takes off, ‘Top Widgets’ climbs to No. 1 on the App Store, replacing BeReal

 

You may, for example, add two Lock Screen widgets depicting a cupid launching his arrow through a throbbing heart or a rabbit inflating a balloon. If you like square widgets, the programme includes a collection of tiny emoji-like widgets that may be stacked together in a row, such as a smiling, heart, and a little chick.

These kinds of widgets have an obvious appeal to a younger, Gen Z audience, who may be more interested in personalising their Lock Screen with cute characters, designs, and animations rather than the sort of “boring” information an adult would want to see, such as their next calendar appointment, emails, or reminders.

Naturally, the app was featured in a number of TikTok videos this week, including one top viral video that has over 514,000 views and has been bookmarked 87.4K times.

While the App Store’s Top Charts algorithm has traditionally depended on metrics like as the number of installations and the velocity of those instals, among others, it is now routinely influenced by TikTok-based marketing campaigns. Many of Top Widgets’ new U.S. installations are likely due to this viral video and others showcasing the widget.