The launch kicks off a 10-year partnership between Apple and the MLS. It’s also a huge step forward in Apple’s sports approach. Previously, Apple’s live sports offerings were restricted to free, weekly Friday Night Baseball doubleheaders. Now, the firm is broadcasting whole seasons and charging for them in the same way that the leagues do. MLS Season Pass may not be as appealing as NFL+, but it may put pressure on Amazon Prime Video, Paramount+, and other streaming services that use live sports as a selling factor.
