Beyond the impressive GPU and CPU enhancements, Apple touts the M3’s Neural Engine’s speed, which handles AI tasks, being up to 60 percent faster than M1 chips. Additionally, the M3 includes a media engine with hardware acceleration for H.264, HEVC, ProRes (standard and RAW), and introduces support for AV1 video decoding, enhancing the efficiency of streaming AV1 content.
Like most chip manufacturers, Apple’s M3 follows a significant release like the M1 with an evolutionary step like the M2. The M3 now needs to prove its mettle as a substantial upgrade over the M1, which Apple has claimed. With the addition of ray tracing and improved graphics capabilities, it holds the potential to make Macs more appealing to developers and gamers alike, just in time for major titles like Death Stranding and Resident Evil Village to arrive on the App Store.
