Apple’s three-month free trial for new users has been a proven offer for years. However, recently the Cupertino-based tech giant has reduced this to one month in some countries, such as the United States, Canada, Australia, Japan, and the United Kingdom. There are several others.
This procedure doesn’t affect the 6-month trial program that you get when you purchase some Apple devices for a limited time, such as AirPods, HomePod mini, and some Beats products. The monthly subscription price is clearly unaffected yet. One Apple Music plan is still $ 9.99 ($ ??4.99 for college students) and a family plan for five is $ 14.99. There is also a new Apple Music Voice Plan. It limits access to parts of the music catalog for $ 4.99 per month, without audio and spatial or lossless audio via Siri.
While on the surface that sounds counter-intuitive a shorter generic trial system could open room for experimentation with interesting and potentially appealing side offers through third parties for Apple—in a way bringing its trial program closer to Spotify’s. The latter technically also offers a banket one-month free Premium trial for new users beyond its ad-based free tier. However, in the U.S. and some other countries, Spotify runs limited two-month trial campaigns, and paying for Premium through PayPal can get you three months free.
