Apple was thinking of renaming the next iPhone 15 Pro Max the iPhone 15 Ultra. Now, he claims there is proof that Apple plans to provide a more powerful and pricey iPhone to wealthy customers. Gurman specifically mentions a recent remark made by Apple CEO Tim Cook. “The iPhone has become so fundamental [to] people’s life,” Cook said when asked whether the iPhone’s rising average price was sustainable. “I believe people are prepared to go to great lengths to have the finest they can afford in that area.”
